Winona Health’s Community Engagement Department recently received a Gold award for the 2012 community report: Stories of Generosity in the national Healthcare Advertising Award competition sponsored by the Healthcare Marketing Report. This is the competition’s 30th year.
There were nearly 4,000 entries overall, Winona Health won a Gold award in the ‘hospitals under 299 bed’ category. A national panel of marketing experts judged the entries based on quality, creativity and message effectiveness. This is the third consecutive year Winona Health has received an award.
“This was completely a team effort,” said Betsy Midthun, Winona Health vice president of Community Engagement. “The nature of these generosity stories reminds us all that we are part of a truly giving community with individuals who want to make life better for others. Our publication focused on people who gave their time, spirit or monetary contributions to improve the lives of our patients, residents and staff.”
Winona Health’s senior graphic designer, Annette Calteaux, said, “It is rewarding to be recognized for good design and copywriting. Many of the publications we’re judged against are developed by design agencies.”
Winona Health’s 2012 annual report, Stories of Generosity, incorporated rich colors and graphics with short, high-impact stories highlighting generosity in its many forms. The Marketing/Communications Department recently merged with the Foundation/Volunteer Services Department to create the Community Engagement Department. Led by Midthun, Winona Health’s Community Engagement Department includes Carol Byrne, Annette Calteaux, Hayley Fast, Marie Fidler, Janel Miller, Karen Sibenaller and Kris Walters. Local photographer, Blake Darst, with Vision Design, provided several photographs.
The community report was delivered to area households earlier this year. The publication also can be viewed here.
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